Privacy Policy
Effective Date: 4/22/25
1. Introduction
This Privacy Policy outlines how we collect, use, and protect your personal information when you interact with our website. By using our services, you consent to the collection, use, and storage of your data as described below. Questions? Contact us using the details at the end of this policy.
2. Cookies and Data Collection
We use cookies and tracking tools to improve functionality, monitor performance, and personalize your experience. These include:
Squarespace Cookies – Enhance site usability and basic performance.
Google Analytics 4 (GA4) – Collects anonymized usage data and masked IP addresses to help us understand site behavior.
Google Signals – When enabled (with consent), GA4 may associate visitation info with signed-in Google users who have opted in to ad personalization. This can include location, search history, YouTube views, and browsing behavior across partner sites. We adhere to Google’s Advertising Features Policy and ensure users can access or delete their data via Google My Activity.
Plausible Analytics – Provides cookie-free, privacy-first analytics. No personal data or IP addresses are collected.
Microsoft Clarity – Enables heatmaps and session replays to improve usability. Clarity only activates after you provide cookie consent.
Meta Pixel – Tracks visitor behavior after interacting with our Meta (Facebook/Instagram) ads. This helps us measure ad effectiveness and optimize targeting. Pixel data is only collected after obtaining your consent.
3. Information We Collect
We collect personal information directly from you when you complete forms on our website, including:
Name
Email address
Phone number
Reason for contacting us
Some behavioral data may also be collected (with consent) through the above analytics tools.
4. How We Use Your Information
We use the information collected to:
Communicate with you
Screen for spam or bot activity
Send relevant updates or marketing (you can unsubscribe anytime)
Analyze site performance and user behavior
Improve ad relevance and website experience
5. Legal Basis for Data Processing (GDPR Compliance)
If you are in the EU, we process data under:
Consent – When you opt in via cookie banner or contact forms
Legitimate Interest – To maintain security and site performance
Contractual Necessity – When communicating as part of a business engagement
6. Data Sharing
We do not sell your data. We may share limited data only:
With third-party service providers (e.g., Squarespace, Google, Meta) to operate the site and marketing tools
When legally required, or to protect our rights
7. International Data Transfers
If you're located outside the U.S., your data may be transferred to and stored in the U.S., subject to appropriate safeguards as outlined by GDPR.
8. Data Retention
We retain data only as long as necessary. You may request deletion at any time (see below), and we will comply with applicable laws.
9. Your Rights and Choices
You may request to:
Access, correct, or delete your data
Limit processing or withdraw consent
Export your data in a portable format
To exercise any of these rights, please contact us using the methods below.
10. Opt-Out and Data Deletion
You can unsubscribe from emails using the link provided or request full data deletion via our contact form. Additionally, Google users may manage ad personalization and activity tracking at Google My Activity.
11. Data Security
We protect your data through secure hosting (Squarespace), two-factor authentication, encryption where applicable, and strict password hygiene.
12. Changes to This Privacy Policy
This policy may be updated periodically. Minor updates will be announced via our website banner; significant updates will be shared via email.
13. Contact Us
If you have questions or need further assistance with this Privacy Policy, please contact us at:
Email: cory@solarscapeskc.com
Contact Form: https://www.solarscapeskc.com/contact